When it comes to videos, the thing is, there is no one video length to rule them all.

However, the most recent research suggests that the optimal length of an online course video is 6 to 12 minutes. 

Additional data suggests that the majority of viewers want informational and instructional videos to be less

That being said, learners will watch videos over 30 minutes, and they’ll even identify them as “great.” 

So, if video length isn’t the best way to determine whether your video will be successful, what is? 

Think of it like cooking. 

The amount of time you need depends on what you’re making. 

You can’t make a homemade sourdough in 10 minutes and you don’t need three hours to make a piece of toast. 

The dish determines the length of time it takes to cook. Similarly, your content should inform the length of your video.