Short and sweet or long and loaded?

The Goldilocks guide to video length

If you’re creating digital courses for incarcerated adults, chances are you’re asking a deceptively simple question:

How long should my videos be?

Short enough to keep attention?
Long enough to explain something that actually matters?
Not so sh ort that it feels shallow—but not so long that learners check out halfway through?

This is where many well-intentioned courses start to lose people.

Video is often treated as either:

• a required box to check, or
  
  

• a well-intentioned attempt to make content “more accessible” by moving everything into audio or video
  
  

The problem is that when video is used this way, it often recreates the same barriers it’s meant to remove.

Long, unstructured explanations.
Dense language, just spoken instead of written.
No visual support. No pacing. No clear takeaway.

Instead of supporting varied literacy levels, this kind of video overwhelms working memory—and ends up losing nearly everyone.

Video gets a lot of credit it hasn’t earned.
It doesn’t engage learners automatically. Design does.
And without intentional design, video can exhaust attention faster than text ever could.

Think about an instructional video you’ve seen.

You hit play. Someone starts reading the screen out loud. Flat tone. Blank wall. No reason to stay. You last eight seconds—if that—before your eyes drift to your phone, your email, or the wall as you start thinking about lunch.

A real person looks into the camera and says:

“When I first came home, I didn’t know how to budget a week’s worth of food stamps. I blew it on chips and soda. By Thursday, I was hungry and embarrassed.
So here’s what I wish I’d known then…”

You’re hooked. You want to know what she wished she knew.

That difference isn’t about charisma or production quality.
It’s about intentional video design.

What you’ll walk away with

By the end of this article, you’ll understand:

• When video truly adds value for adult incarcerated learners and when it doesn’t
  
  

• What research actually says about ideal video length
  
  

• How to design videos that support memory, motivation, and trust instead of cognitive overload
  

This is your Goldilocks guide to video: not too short, not too long—just right for neural permanence and long-term retention.

Let’s set the record straight: videos ≠ fluff

In the age of 15-second dancing finance bros and cat lawyers testifying on Zoom, video has earned a rough reputation. It’s easy to associate it with distraction, surface-level content, or “edutainment” that feels more like filler than learning.

But that reputation isn’t about video itself.
It’s about how video is used.

When designed intentionally, video is one of the most powerful tools in the instructional design toolbox, especially for adult learners who’ve been burned by traditional, text-heavy education.

From a learning science perspective, video earns its place not because it’s flashy, but because it supports how the brain actually learns.

Well-designed video can:

• Reduce cognitive load by offloading explanation from dense text into guided, spoken narration
  
  

• Support dual coding by pairing verbal explanation with visual cues (Paivio, 1986; Mayer, 2009)
  
  

• Model behaviors and decision-making in ways static text simply can’t
  
  

• Convey tone, emotion, and nuance: critical for topics like conflict, reentry, communication, or self-regulation
  
  

For adult incarcerated learners in particular, this matters. Many learners are navigating academic trauma, variable literacy levels, and limited working memory under stress. Video, when structured, paced, and purposeful, can lower the barrier to entry and help learners stay oriented instead of overwhelmed.

There’s also a motivational component text can’t fully replicate.

Neuroscience shows that emotion plays a direct role in attention, meaning-making, and memory. When learners see a real person express uncertainty, relief, frustration, or pride, the brain flags that moment as meaningful. The amygdala helps tag emotionally relevant information as worth storing, increasing the likelihood of long-term retention (Immordino-Yang, 2015).

That doesn’t mean every concept needs a video.
It means that when connection, modeling, or emotional resonance matter, video isn’t fluff, it’s function.

Used intentionally, video isn’t a distraction from learning.
It’s a bridge into it.

Finding the Goldilocks zone: How long should videos actually be?

When it comes to video length, the goal isn’t to make everything as short as possible.
It’s to design videos that match how adults actually pay attention, process information, and retain learning.

Newer research based on millions of real viewing sessions gives us a clearer picture of what works—and why.

There’s no single “perfect” video length. What does exist is a predictable relationship between attention, cognitive load, and purpose.

Adult learners don’t disengage because content is long. They disengage when content asks the brain to do too much, for too long, without structure.

That’s why video length works best when it’s tied to what the video is meant to do.

The Goldilocks framework: Choosing the right video length for the job

1–5 minutes: Micro-learning and micro-engagements

This range is ideal for single, contained instructional moves.

Use 1–5 minute videos to:

• Introduce one idea or term

• Demonstrate a quick skill

• Address a common misconception

• Provide orientation, encouragement, or emotional framing

Why this works
Short videos lower the barrier to entry. They’re easy to start, easy to finish, and easy to replay—making them especially effective for learners who feel anxious, overwhelmed, or unsure of their academic footing.

From a learning science perspective, these clips:

• Minimize working memory load

• Support repetition and replay

• Build momentum early in a course

Think of these as learning on-ramps, not full lessons.

5–10 minutes: Tutorials and practical guides (the Goldilocks of video length)

This is where most instructional video should live.

A large-scale MIT study analyzing 6.9 million video sessions found that learner engagement consistently peaks around six minutes, with strong retention through the 9–10 minute mark. After that, drop-off accelerates sharply.

This window is ideal for:

• Step-by-step demonstrations

• Skill modeling

• Practical explanations that require context

• “Here’s how it works, and here’s why” instruction

From a learning science perspective, this range aligns with:

• Working memory limits

• Adult learning theory, which emphasizes autonomy, relevance, and self-pacing

• Cognitive load theory, which warns against stacking too many elements into a single instructional moment

If you had to choose one default length for most Edovo-style instructional videos, this would be it.

10–20 minutes: Deep content, structured intentionally (the TED model)

Some topics genuinely need more time. Complex processes, dense material, or layered concepts can’t always fit into a short clip.

This is where the TED model becomes useful.

TED Talks cap at 18 minutes not because speakers run out of ideas, but because research suggests that 18 minutes is near the upper limit of sustained attention for a continuous, well-structured narrative.

Use the 10–20 minute range for:

• Complex or technical topics

• Compliance or policy-heavy content

• Multi-step processes that must be understood as a whole

The key rule: These should never function as unbroken lectures.

Even within a 15–18 minute video, learners need:

• Clear internal chapters

• Visual or verbal transitions

• Pauses that signal “we’re shifting now”

Better yet, treat this as total topic time, delivered across multiple 5–9 minute segments.

Longer learning doesn’t require longer videos. It requires better structure.

What about 15–60 minute videos?

Long-form videos still have a place—but they serve a different audience and purpose.

Videos in the 15–60 minute range work best for:

• Webinars

• Recorded lectures

• Certification or compliance contexts

• Highly motivated learners seeking specific outcomes

These formats assume:

• High learner motivation

• A clear external goal

• The ability to pause, skim, or jump to relevant sections

When used in self-paced learning environments, they should always be:

• Chaptered

• Searchable

• Supported with summaries or follow-up activities

They are the exception—not the default.

The takeaway

The question isn’t “How long should my video be?”
It’s “What is this video doing for the learner?”

Match length to purpose.
Design for the brain.
And when in doubt—chunk it.

That’s how video stops being filler and starts functioning as real instruction.

Learn more about The Science of Chunking: How to Make Every Screen Count here!

References

Brame, C. J. (2016). Effective educational videos: Principles and guidelines for maximizing student learning from video content. Vanderbilt Center for Teaching.
https://cft.vanderbilt.edu/guides-sub-pages/effective-educational-videos/

Guo, P. J., Kim, J., & Rubin, R. (2014). How video production affects student engagement: An empirical study of MOOC videos. Proceedings of the First ACM Conference on Learning at Scale.
https://doi.org/10.1145/2556325.2566239

Immordino-Yang, M. H. (2015). Emotions, learning, and the brain: Exploring the educational implications of affective neuroscience. W. W. Norton & Company.

Mayer, R. E. (2009). Multimedia learning (2nd ed.). Cambridge University Press.

Paivio, A. (1986). Mental representations: A dual coding approach. Oxford University Press.