As every course and learning objective is unique, different assessments can be used to determine whether or not a learner achieved the learning objectives and reached the desired goals. In some cases, an assessment may not even be necessary! Perhaps you leave learners with an inspiring message or tips for how to implement what they’ve learned in their everyday lives. 

If you choose to create an assessment, keep in mind that the more diversity you bring, the better! Using different types of questions creates opportunities for all learners to express their knowledge. Below are samples of different types of assessment questions that could be combined to create a final assessment. 

As you write your assessment questions, make sure they align to the course objectives. You can learn more about writing course objectives here. 

1. Why do companies use SWOT analysis frequently?
1. To make strategic decisions about new products and/or service offerings.
2. To identify things that you have some control over and can change.
3. To find strengths and weaknesses are internal to your company.
4. All of the above
   

1. How often do I set goals based on factors within my control?
2. Which factors were difficult to categorize (e.g., unsure as to whether something should have been placed in the “strengths“ quadrant vs. the “opportunities” quadrant)?
3. How do my personal strengths compliment my personal weaknesses?
4. How do my professional opportunities help to mitigate my professional threats?

Instead, try a more specific prompt such as, “List and explain 3 reasons why starting your own business will help you become a better business person.” This question specifically asks learners to address the professional skills they will acquire: all of which were covered in the course. 

Example: Using your basic understanding of the SWOT matrix, imagine yourself as a business or brand. Then, decide on two different personal goals or objectives you would like to examine and prepare a SWOT analysis for them. 

Example: List at least 5-7 skills and tools used by Entrepreneurs when they start their first business.

A scenario-based question presents a short study and then poses questions based on the information available in the case study. Scenario-based questions require participants to apply discrete facts or bits of knowledge to a situation they will likely encounter. 

Example: Consider the following scenario: Francisco created his SWOT analysis and determined that his idea for a new business was solid. He went to propose the concept to a bank and was immediately rejected. What should Francisco’s next step be? Why?

Construct questions that are simply worded, to the point, and unambiguous. Simple sentences are straightforward and have fewer words than more complex, multi phrase sentences. Vocabulary that can be interpreted in different ways makes it much more difficult for respondents to answer. 

For example, the prompt, “True or false? There are many ways a person can become an entrepreneur” uses a word (many) that can be interpreted in perhaps ten different ways. A better question would be one that focused on a single mode of transmission such as, “True or false? An individual can become an entrepreneur by developing a strategic business plan”.

Avoid conjunctions such as “and,” “but,” “except,” and “or.” These words imply a second idea or concept and can be confusing when respondents are answering True/False questions.

Example: “True or false? Using a SWOT analysis can help you start your business but only if you start with the Strength category.” Although the question appears to be true, the “but” provides too much potential for ambiguity and room for confusion in the respondent.